Conversation Agent: 7 Social Media Behaviors That Won't Win You Customers The old saying that nobody ever got fired for buying IBM seems to hold true. Most customers choose you and your brand on the basis of reputation. The alternatives may be dangerous to their wallet -- or career, when in B2B. Most investors, who could be one and the same with customers, think similarly. This is confirmed in a study conducted by Credit Suisse, which identified 27 "great brands of tomorrow" that will significantly outperform the market over the next 3-5 years as they build and leverage brand equity to grow in size, scale and profitability. [hat tip Rich Becker] If you take a look at the partial list of brands, you will recognize some familiar names, and trust Google to deliver you information on the rest: Alibaba.com, Almarai, Amazon, Apple, BIM, Capitec, China Merchants Bank, Commercial Aircraft Corporation of China, Enfamil, Facebook, Hyundai Motor, Indian Hotels, Julius Baer, Li Ning, Mahindra & Mahindra, MercadoLibre, Mercedes-Benz, Polo Ralph Lauren, Sonova Holding, Sw